Lew’s Mach Crush Baitcaster from Live to Fish

Mach Crush 2
Lew’s Mach Crush Baitcasting Reel

Lew’s Mach Crush baitcast reels are available from Live to Fish.  You can find them in our brand new showroom and on our website, www.livetofish.com  Whether you’re looking for a right or left handed version of the Lew’s Mach Crush Speed Spool SLP Baitcasting Reel, our price remains a competitive $159.95.   A great deal for a great reel made by one of the top manufacturers in the industry.  The Mach Crush features Lew’s proprietary SLP Super Low Profile compact Speed Spool design, housed in a durable graphite frame with graphite sideplates.  The use of composite materials contributes to the reel’s low 7.3 oz. weight.  Whenever I hear that a reel is, “competitively priced,” or has, “good value,” personally, I get suspicious.  I become suspicious of the reel’s true inherent quality.  It’s just my opinion, but I’d rather pay more for quality fishing gear, take care of it, and know I can rely on it.  I like knowing it will hold it’s value as well as it’s own when a fish is on the line.  There are few reels that don’t break the bank but still offer the quality found in the Lew’s Mach Crush.  I would certainly be the first to point out any such flaws if the truth were otherwise.  The Lew’s Mach Crush performs just as well, if not better, than reels costing over $100.00 more.  The impressive performance comes from a premium 10-bearing system composed of double-shielded stainless-steel bearings.  The significance of the bearings being double shielded lies in the corrosion resistance and overall reel longevity.   Another factor contributing the reel’s capabilities is what Lew’s refers to as their “ZeroReverse,” anti-reverse.  A reel can look great on the outside, but contain substandard components inside.  Fortunately, that’s not the case with Lew’s Mach Crush.  If Lew’s made reels with sub par internal gears, they would never have been around as long as they have.  The main gear and crankshaft are strong solid brass. The 95mm bowed aluminum handle features another unique Lew’s invention: Winn Dri-Tac knobs.  These knobs ensure a no-slip grip in all conditions. Finally, the reel’s drag is Lew’s proven 20-pound rugged carbon drag system.

  • Strong and lightweight, Super Low Profile (SLP) graphite frame and sideplates
  • Machined and double anodized aluminum U-shape 32mm spool
  • High strength solid brass main gear and crank shaft
  • Premium 10-bearing system with double-shielded stainless-steel ball bearings and Zero Reverse® one-way clutch bearing
  • Externally-adjustable Multi-Setting Brake (MSB) dual cast control system utilizing both an external click-dial for setting the magnetic brake, plus 4 individually disengageable disk-mounted internal brake shoes that operate on centrifugal force
  • Double-anodized aluminum spool tension adjustment with audible click
  • Rugged carbon fiber drag system, provides up to 20 lbs. drag power
  • Anodized bowed aluminum 95mm handle with oversized Winn® Dri-Tac handle knobs
  • Anodized aluminum bowed drag star with audible click adjustment
  • Quick release sideplate lock lever
  • Zirconia line guide
  • External lube port

 HISTORY OF THE LEW’S COMPANY:

Lew Childre was said to be a man ahead of time.  Affable and outgoing, Lew easily made friends.  He had a way of expressing himself that compelled people to listen.  His passion for fishing flourished on the Gulf Coast of Alabama.  Lew married Vivian; who went by the nickname, “Bebe.”  Life wasn’t easy for Lew and his family, as they encountered numerous trials and tribulations during their early years of marriage.  Their difficulties were not lessened by the fact that they were working to raise two young sons named Craig and Casey. Lew first attempted to start a business selling shrimp as bait to fishermen.  That evolved into what became a small tackle shop.  Lew’s interest in making fishing poles is said to have come about during a time spent in his tackle shop.  Lew was retrieving a bamboo pole for a customer.  He was disappointed with the inconsistency from one pole to the next. This discrepancy led to a moment of reflection.  A moment that triggered his insatiable desire to build better fishing products than anyone else.

Lew, Bebe, Craig and Casey were beginning to realize their lifelong dreams were coming true when a nightmare hit. Lew, a pilot with his own sea plane and countless hours accumulated from flying to favorite fishing spots across the south, was killed in a crash on July 26, 1977. His two passengers survived; his son Casey and Lew’s grandson; Casey’s son.  Fortunately, by 1977, Lew’s commitment to quality was deeply embedded in every member of his company. Bebe, Craig and Casey forged forward with the same faith and knowledge that Lew had instilled in them for product development from design to final marketing.

40 Years of Innovation:

Over the 40-year-period, ranging from 1949 to 1989, the family-run business made many major contributions that would change forever the face of recreational sport fishing.  It was in 1989 that the Childre family licensed their name to Browning.  Beyond the speed stick and speed spool, additional introductions they were involved in included single-foot guide frames, aluminum oxide guides, unique spinning rod handles, Speed Sticker® worm hooks, Magic Carpet trolling motor, non-roller straddle-mounted trolling guides, Fuji FPS reel seat, V-shaped casting spool, SIC (silicon carbide) guide rings, Speed Spin® spinning reels, Speed Lock® reel seat/foregrip, telescopic graphite Speed Sticks, Fuji “V” frame guides, luminous tip downrigger rod, Hardloy guide rings, graphite Tennessee spinning handle, fused solid tip graphite rods, Boron Speed Sticks, graphite Bream Buster, Zirconia pawls, small body/large spool spinning reels, “Power Up” drag system and “Soft Trigger” handle system

Today, the Lew’s brand and its many well-known trademarks are under the ownership of Peak Rock Capital and longtime Childre family friend Lynn Reeves. Reeves has made the promise and commitment to return the Lew’s name to its place of prominence in the industry, keying on the same principles by which Lew Childre originally founded the company … building innovative products that are lighter, faster and stronger.

 

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